Adjunct Professor Marketing
Brilliant news that Melbourne Business School has retained its position as the third ranked business school in the World for Marketing in the 2017 Financial Times MBA League Tables. This is a very rare chance for Sydney professionals to hear Mark Ritson share his considerable knowledge.
A marketing and branding expert for the modern age who has inspired students and businesses alike with his dedication to his work as a columnist, consultant and professor With a portfolio of past clients including brands such as Pepsico, Glaxo SmithKline and Johnson & Johnson, plus an ongoing role at LVMH, there is no doubt that Mark Ritson can be considered a world-leading expert in marketing. His work as an advisor, professor, academic writer and columnist has seen him win numerous coveted awards and his knowledge relating to branding is considered essential by businesses in diverse industries all over the world.
Mark is an Adjunct Professor who joined Melbourne Business School as an Associate Professor of Marketing in 2004.
Upon completing his PhD in Marketing at Lancaster University and post-Doctoral study at Wharton, thanks to a Thouron Award, Mark became an Assistant Professor at the University Minnesota and then the London Business School. He has also held visiting roles at MIT Sloan and Singapore Management University.
Mark is also a renowned global consultant, who has worked on a range of international brand and marketing assignments. His clients have included William Hill, Baxter, Unilever, McKinsey, Medibank and News Corp. For 15 years, he also served as in-house marketing professor for luxury goods group LVMH in Paris.
Mark’s research has been published in the Journal of Consumer Research, Journal of Advertising, Harvard Business Review and elsewhere. His thesis, ‘The Social Uses of Advertising’, won the 2000 Ferber Award for the best PhD-based article, published in the Journal of Consumer Research.
Mark’s MBA teaching has received numerous awards, including prizes at LBS, MIT, SMU and MBS. He teaches Brand Management on our MBA, Executive and Senior Executive MBA programs and Master of Marketing program.
An avid writer on branding, Mark has written a weekly column for Marketing Week for more than a decade. On three occasions, he has been voted the Business Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK. He is also a columnist for The Australiannewspaper and a frequent international media commentator.
‘Everyday advertising context: An ethnography of advertising response in the family living room’, Jayasinghe, L & Ritson, M, June 2013, Journal of Consumer Research, vol. 40, no. 1, pp. 104–121.
‘Meaning matters’, Puntoni, S, Schroeder, J & Ritson, M, 2010, Journal of Advertising, vol. 39, no. 2, pp. 51–64.
‘Should you launch a fighter brand?’ Ritson, M, October 2009, Harvard Business Review.
‘Managerial and customer costs of price adjustment: Direct evidence from industrial markets’, Zbaracki, M, Ritson, M, Levy, D, Dutta, S & Bergen, M, May 2004, The Review of Economics and Statistics, vol. 86, no. 2, pp. 514–533.
‘The social uses of advertising: An ethnographic study of adolescent advertising audiences’, Ritson, M & Elliott, R, December 1999, Journal of Consumer Research, vol. 26, no. 3, pp. 260–277.
Best Elective MBA Teacher, Singapore Management University, 2015
Business Columnist of Year, PPA Press Awards 2015
Teaching Prize, Melbourne Business School 2014, 2013, 2010, 2009 and 2008
Business Columnist of Year, PPA Press Awards 2013
Teaching Prize, MIT Sloan 2009
Svetlana's presentation topic is:
“The Big Issues for 2018 for Marketing”
Denise Shrivell has been an active member of the Australian advertising, media & publishing community for 34 years - and is considered a 'connected veteran’. She now runs MediaScope, producing industry recognised resources such as the MediaScapes, Peggy’s List & a Friday newsletter where she is an independent commentator on issues such as the evolving media and advertising landscape, Australia’s sub-standard internet & its impact on our industry & media’s influence on areas such as politics and diversity.
Each month Denise Shrivell from MediaScope, curates a series of must read articles and insights to inform the digital media community.
The MediaScapes - produced by MediaScope - are a unique industry resource mapping the entire Australian marketing, media & advertising landscape. They are well known and actively used to navigate and track increasingly complex market sectors. MediaScapes are used in presentations, training & inductions - and appear on office walls industry wide.
Price WaterhouseCoopers also use the MediaScapes in their annual Outlook Report as a complement to their media channel analysis.Subscribe to the weekly newsletter here - https://www.mediascope.com.au/subscribe
Yasameen's presentation topic is:
"Can you make my logo bigger?”
- The creation & evolution of the MediaScapes.
Co-Founder & Director
Daniele Tanner is Co-Founder and Director of Social Media College. Social Media College accredited the world's first and only formal qualification in social media marketing, the Diploma of Social Media Marketing. Social Media College works with Australia's leading education providers including UTS, Open Colleges and Australian Pacific College to deliver world-class education in social media.
Bachelor of Arts & Digital Media & Master of Digital Media – Uni of Syd.
2017 - Businesswoman of the Year Finalist for the Optus My Business Awards
ANZ Sales Manager
Yasameen, working in the Marketing Solutions team at LinkedIn, the professional networking website that is transforming the way companies Market, Sell and Hire. She partners with marketing leaders to leverage the LinkedIn platform to build brands, lead generation, and content marketing goals. LinkedIn has become a premier publishing platform where members come to consume content and expect to hear from brands to become a better professional.
Working with clients in the Travel, Business Industrial Markets, Technology and Financial Services verticals, experienced with executing campaigns among niche markets.
Yasameen is looking forward to sharing information for marketers, PRs, social, digital, advertising professionals to get the most from this exciting social platform we all use on a daily basis.
Yasameen's presentation topic is:
“Leveraging LinkedIn to drive Marketing ROI”
Head of Social
Davitha Ghiassi is the Head of Social at Red Agency, one of Australia’s most highly awarded PR, Social and Experiential agencies – part of the Havas Worldwide network.
Dav built Red Agency’s specialist social media offering up to a thriving team of thirteen dedicated social media marketers across the agency’s Sydney, Melbourne and Brisbane offices within the space of 1.5 years.
With Dav on board to develop its offering the agency has thrived in the social space - enjoying rapid organic growth and new business development, delivering social media services to clients such as Toyota, Moët Hennessy, S-26 Gold Toddler, Heineken, Reckon and SunRice.
Before joining Red Agency, Davitha learned the social ropes across a variety of agency types and roles – starting out in the creative agency space at Saatchi & Saatchi before moving on to more niche and specialised digital/social agencies such as Channel T and REBORN where she was able to drive rapid social growth within a short space of time.
Viewing Social Media as the ultimate marketing ‘swiss army knife’, Dav’s passion lies in utilising each of its capabilities and strengths in unison to deliver true business impact through strategic and integrated solutions.
Red Agency recent awards:
Mumbrella Awards – 2017 Winner
PR Awards Asia – 2017 Gold Winner
Mumbrella Comms Con Awards – 2017 ‘Large Agency of the Year’ Winner
MediaSocial MC, CEO Coach
Suzy Jacobs is the Chief Inspiration Officer for your team or community, known as an inspiring, motivating and thought provoking keynote speaker who captivates audiences as soon as she walks in the room.
Suzy started out in the sales & training world of big tech companies such as IBM and Compaq before she switched to small business. Having spent time in such diverse sectors as manufacturing, health & wellbeing and business development, Suzy brings years of experience and background knowledge to her role of a lifetime as CEO of She Business Australia.
She’s a successful business leader and entrepreneur who isn’t afraid to push the boundaries.
Marketing Director ANZ
Svetlana heads up the marketing team for Getty Images and iStock in Australia and New Zealand. Her marketing remit includes strategic partnerships, integrated marketing, customer retention programs and demand generation. Svetlana and her team drive the adoption of global visual strategies while coming up with local innovations that support regional growth. Svetlana focuses on collaborating with organisations in the digital media space to achieve brand thought leadership.
Prior to Getty Images, Svetlana worked across not-for- profit, government, IT and media sectors in the Netherlands, Russia and Australia. She is passionate about ethical marketing and great visuals.
Svetlana's presentation topic is:
“Marketer’s Guide to Effective Imagery: 8 Tips”
Sophie Blue is founder and Director of Blue Planet Public Relations. She is one of Australia's top PR professionals with 25 years’ experience in PR and journalism, and outstanding strategic and project management skills.
She has lectured in PR at University of Technology Sydney; and Raffles College of Design and Commerce (Sydney). Sophie has managed clients such as Nike, Emirates, Reed Exhibitions, Proactiv, the Canberra Writers Festival, and many more. Sophie is fluent in French, and works with a network of global PR agencies through Novum Communications Worldwide.
Picking up awards: including in 2017, a PR News Global Platinum Award for work with Raffles College, and previously, 4 x PRIA Golden Targets; 1 x Mercury International.
Sophie is an expert in crisis and issues management counsel. Her previous presentation at MediaSocial 02 was one of the most successful, well-prepared and funny responses to a social media crisis was a big hit. She really put out a challenge to think about how to turn a negative situation into a positive one.
Take a moment here to watch Sophie’s social media crises response example:https://www.youtube.com/watch?v=Bpy75q2DDow
We are very excited to be hosting such a talent of the PR industry.
Corrie not only founded Espresso Communications in 2004, building it into a thriving, internationally-recognised communications consulting company over the last decade, but more recently, she also spearheaded the creation of a unique publication-InnovationAus.com.
Espresso Communications is a full-service communications agency that specialises in media and influencer outreach, strategy development and content production. We represent clients across our consumer, corporate, technology, digital and sustainability practices.
Founded in 2004, we have built a proven track record of collaborating with clients to deliver creative strategies that drives business growth and expands their mindshare in the marketplace. We create campaigns that delight audiences and help our clients meet their business objectives with high impact results.
Espresso Communications offers clients the breadth of skills of a large agency without the overheads. We attract talented and experienced communication specialists who are respected in the industry. Espresso Communications is a Member of the Registered Consultancies Group in the Public Relations Institute of Australia.
“This year has seen InnovationAus.com grow at a stunning rate,” said Corrie McLeod, Hello Espresso CEO and InnovationAus.com publisher. “Some of the key highlights from 2016 included our Budget Insider reporting on innovation from Parliament House lock up, hosting the debate on innovation during the 2016 Federal Election in partnership with 10 industry bodies, our second annual Open Opportunity event in Sydney, and adding an additional sold out Canberra Open Opportunity forum this year.”
InnovationAus.com provides news and commentary on public policy issues related to the ICT sector in Australia. The local market has a well-earned reputation for producing sophisticated users of technology, but has had only mixed success of developing and commercialising products for world markets.
Governments can play an important role in creating a business environment in which innovative ideas can flourish. Policy levers related to education, skills, access to capital, taxation, intellectual property protection, technology procurement, and export industry support can all play a role in assisting small Australian companies to become large Australian companies.
InnovationAus.com aims to provide the Australian industry with news and insights into the government policies that can help or hinder the development of the local technology sector. Armed with a better understanding of policy development, it is hoped the indigenous tech industry can then engage more successfully with governments and policy-makers.
Corrie's presentation topic is:
“Disruption can come in small packages”
Annie Chesterman is the General Manager at the highly awarded Circul8 creative digital & social media agency. "Getting Annie on board is like a trophy in itself and to be honest, we now couldn’t imagine life without her", says MD Alana Stocks. "She brings a breath of fresh air and a wealth of experience and knows just how to bring us closer together."
Annie was working in media at the ABC and Triple J for the last 15+ years. She spent the last 3 years there working as Chief of Staff to MD Mark Scott but before that managed the development and launch of many digital projects and products including mobile apps, the content platform ABC Open and the hugely successful triplejunearthed.com.
Annie is passionate about digital, product development and nurturing creative teams. Circul8 ticked all the boxes and then some. After chatting with Circul8’s Managing Director, Alana Stocks, she was impressed by how gutsy and tenacious she was. "She exuded an entrepreneurial spirit that I really liked and wanted to be a part of."
Circul8 is a multi-award winning creative digital & social media agency in Surry Hills, Sydney.
FWA Site of the Day - Woolmark
W3 Gold Award - Branding - Fashion by Feelings
CREATIVE SYDNEY 10x10 WINNER
Aimia 2011 - Amnesty international
AIMIA AWARDS WINNER 2010 - Greenpeace Action-Pact
WINNER BEST RICH MEDIA NON-PROFIT EDUCATIONAL INTERACTIVE ADVERTISING AWARD 13th WEBBY AWARDS - Greenpeace - Send-a-Whale
KOALAPULT – BEST VIRAL in TRAVEL CATEGORY UK 2008
PRODIGY FILMS – AIMIA NOMINEE 2008
LEVIS.COM.AU – WEBBY HONOREE 2008
2008 Desktop Magazine - Design - Wine Australia
2007 Finalist in AIMIA awards - Entertainment Category: Prodigy Films