An entrepreneur, blogger, author, marketer and speaker and work with personal brands and business to optimize their online personal and company brands with emerging technologies, content, social media technologies and digital marketing.
This blog is about all things to do with entrepreneurship, social media, content marketing and digital.
My mission: “Inspire and educate people to win at business and life in a digital world”
I have spent most of my career involved with information technologies, telecommunications and the web.
"3 Secrets for Creative Success in a Digital World"
Rob James is the Chief Information Officer for William Hill Australia, which is one of the largest gaming and sports wagering organisations in the world. With its acquisition of SportingBet, CentreBet and the Tom Waterhouse brands in Australia in 2013, Rob was brought in to head up the Product & Technology Team which is responsible for both the operations of the business and new revenue growth.
“Gone are the days where CIOs or technology leaders need to think about storage and compute and what not. These things are now becoming commodity functions. We need to lift ourselves out of the data centre world and more into how do we add value to the business.”
William Hill is a 100 per cent digital business that allows punters to bet online through the website and mobile apps. It covers most sporting events in Australia and overseas, with Melbourne Cup being one of its biggest. Last Melbourne Cup, it received 1.1 million bets, with 1.5 million transactions – including deposits, withdraws, new registrations – processed in one day.
One project that Rob led over the last six months was developing the capability for in-play betting online and over the phone. Users can place bets during the course of a game on things like which player will score the next goal, or what the score will be in five minutes' time. It is a more dynamic way of betting that allows users to first observenoticeable shifts in the game.
The in-play betting system on the website and mobile apps means the timers, data feeds, and payment transactions are constantly running.
“We’re probably remarkably similar to a lot of the fast moving financial markets. If you think about sporting events, the pricing data is coming in quite quickly, particularly during an event; lots of pricing changes as they change every 10 seconds or whatnot. So we have a lot of similar technologies to process data quickly, store it quickly through Flash storage, like Nimble, and hybrid storage.”
Users who bet live can also leverage real-time metrics on the game, such as scores, and watch free matches being streamed online via desktop and mobile by logging into their account, in-play live betting has increased William Hill’s turnover by about 20 per cent this year.
Rob passions are evangelizing innovation and the Social Web.
An award winning, passionate, and innovative digital marketing leader, delivering outstanding results for clients for 12 years across Europe, ANZ and APAC.
A belief that digital advertising should connect, and impact consumers and deliver tangible outcomes for business consistently.
With a focus on business science and data lead planning, Ben is able to deliver predictive models and digital campaigns that deliver unmatched ROI for brands. Each business has customers with a unique path to purchase footprint that must be understood and leveraged.
After 18 years in PR Tiffany has seen the good, the bad, and the downright hilarious of the fashion/beauty/lifestyle world. This pocket of the PR & Media industry is made up of creative, friendly, clever people with their finger on the pulse - so she created Social Diary in 2004 out of the dire need for everyone to finally share their information and work together, rather than against each other.
The concept is simple: a calendar to avoid clashing media events, and an informative weekly newsletter so we can all stay in the loop and get involved in each others projects. There’s lots more stuff too – including the ability to search for contacts for thousands of celebrities, brands and journos; a Celebrity Calendar so you know who’s coming to town and how to contact them; and most importantly, the Social Diary Parties in Sydney & Melbourne so the industry can go crazy. In addition, I am the PR for Australia's much-loved chef, Curtis Stone; co-founder of BOOMBAG by Senor Funkstar; and passionate supporter of Australian Marriage Equality.
Tiffany will be sharing her insights on "influencers" in an very frank and insightful presentation at MediaSocial | Vivid.
In 2004, armed with a passion for big brands and online marketing, Bernie Johnson recognised the potential for Australian digital marketing to be at the forefront of the world in terms of innovation, technology and customer engagement. He established digital agency Adrenalin in the same year and is currently the Director of the company.
The agency has 35 staff and a client roster including Supercars, The NBN, VW Finance Group, UNICEF, and NAB. Under Bernie’s leadership, Adrenalin was crowned the B&T Marketing Technology Agency of the Year in 2015 and the Digital Services Agency of the Year in 2014. In 2016 the agency won Ministry of Sports Marketing’s Digital Platform of the Year for its work with Supercars, was an Official Honoree at the Webby Awards, was shortlisted for B&T’s Employer of the Year award and was a finalist in both the AIMIA and AC&E Awards.
Suzy Jacobs is the Chief Inspiration Officer for your team or community, known as an inspiring, motivating and thought provoking keynote speaker who captivates audiences as soon as she walks in the room.
Suzy started out in the sales & training world of big tech companies such as IBM and Compaq before she switched to small business. Having spent time in such diverse sectors as manufacturing, health & wellbeing and business development, Suzy brings years of experience and background knowledge to her role of a lifetime as CEO of She Business Australia.
She’s a successful business leader and entrepreneur who isn’t afraid to push the boundaries.
Rob Brown is the co-founder of international peer-to-peer parking app, Kerb. He is also a high-profile marketing consultant, an international keynote speaker and sits on the board of a number of companies.
Rob is considered an international marketing and acquisition expert, with over twenty years' experience leading marketing initiatives in most of the world's major economies. For the last decade, Rob was Head of Digital Marketing at ASX100 global education group, Navitas, where he drove a number of business-transforming initiatives - including the rollout of the biggest global instance of Marketo.
Prior to joining Navitas, Rob worked for the Paris Graduate School of Management and the Paris Chamber of Commerce. He is a regular presenter on the International Education and Technology circuits.
Darren is the Founder and Global CEO of TrinityP3 Marketing. Considered the Mr Wolf of Marketing Communication, Darren Woolley has been solving performance problems for marketers and their agencies since 2000.
With his background as analytical scientist, creative problem solver and a Certified Practicing Marketer, Darren brings unique insights and learnings to the marketing process. He is considered a thought leader in the marketing management discipline and a regular industry commentator to trade and industry magazine and forums around the world.
He has also authored and published more than 1,000 posts on the TrinityP3 blog and published the business book “Top 50 Marketing Management Posts of the Year” annually since 2013.
Darren started his working life as a scientist at the Royal Children’s Hospital Neuropathology Laboratory in Melbourne, Australia, undertaking research in myopathies, neuropathies, Sudden Infant Death Syndrome and Repetitive Strain Injury. He established a chemical recycling company called Resolve before falling into advertising in the mid eighties.
During his 15 years as a writer and Creative Director, Darren developed brand and business communication strategies for a broad range of global and local brands. He was Creative Director at J Walter Thompson and President of the Melbourne Art Directors’ Club for two consecutive terms.
In 2000, Darren founded TrinityP3, Asia Pacific’s leading strategic marketing management consultancy with an international network of more than 30 industry professionals helping people to achieve commercial purpose through creative process. What that means is he leverages his extensive knowledge of the marketing and advertising industry, to solve advertisers problems and achieve maximum value from their budget.
Now a decade on, TrinityP3 is at the leading edge of decision making in the marketing, media and advertising industry that spent nearly $600 billion in 2015 and their client base includes more than 50 of the world’s top 100 advertisers, with offices in Singapore, Sydney, Melbourne, Hong Kong and London.
He was elected to the board of the Australian Marketing Institute in 2014 and was Chair of the Board from 2015 to 2016.
Gina Lednyak is the Founder and CEO of global agency L&A Social Media and has been at the forefront of social media strategy and implementation since Mark Zuckerberg tested and launched ‘the Facebook’ in her University town of Boston. Gina studied engineering and psychology before relocating to Sydney in 2007. She quickly recognised an opportunity in the local market and soon launched L&A Social Media, a full-service strategic social media and digital agency, with a strong focus on creative content execution, analytics, and consumer behaviour.
L&A Social manages the social media strategy, content and implementation for brands like NETGEAR, Sol Beer, Rekorderlig Cider, AutoDesk and many more consumer brands. The company has grown significantly from its humble beginnings in Sydney, Australia now with over 60 global clients across 3 countries and a thriving team. Gina is also the 2016 NSW Telstra Young Business Woman of the Year and previous winner of AIMI Future Leaders Award and B&T 30 under 30.
L&A focuses on results delivered by people with first hand experience of social media success. Gina regularly gives keynote speeches on company culture, fast growth companies, social media and fostering a culture for female entrepreneurs. Through strategic storytelling & a wealth of experience across a variety of industries and skills, L&A Social Media ensures that their brands stay relevant, innovative and start powerful conversations within their target demographic. From digital & brand strategy to social media strategy & implementation, through to content marketing, photography & videography and analytics & insights, Gina's agency delivers authentic communication as a driver to develop long lasting, trusted relationships between a brand and their customers.
Nick Lavidge is CEO and founder of ALLEY Group, one of Australia’s fastest growing companies, a hybrid between digital marketing agency and big data house, that specialises in increasing customer count and revenue for online retailers using predictive intelligence. With a starting capital of $8,000 he has built a team of fifteen employees across three countries in three years with an annual turnover of approximately $10 million.
At the time of his graduation, from LA’s USC Marshall School of Business in 2008, Nick had already turned a friend’s online sunglass business into a $100,000 a year job and co-founded a voice-recognition business called ‘Moshi’. Following graduation, Nick developed a strong interest in ecommerce marketing, and pursued this passion working for sunglass giant Oakley and, later, global fitness retailer 2XU in their Australian office. Nick successfully grew 2XU’s revenue rate to over 1000% before deciding to challenge the traditional agency model by using technology, instead of just people, to rapidly scale digital marketing campaigns at incredible ROIs for top brands and retailers around the world.
Most recently, Alley has launched Goliath - a new business unit that turbocharges sales for brands and retailers on Amazon.